Breaking news: Appel storms the charts
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DISCOVER OUR VARIETY
Are you looking for a classic from the sea, do you prefer delicious creamy creations or are you looking for an extra portion of spice? You'll find everything your heart desires here. Dive into our world and be inspired!
Find out who we are!
Learn more about our history, our values and the team that works behind the scenes for your enjoyment. With us, the customer always takes center stage!
FROM THE NET TO THE PLATE
Creative recipe ideas are waiting for you!
Are you in the mood for seafood? Then you've come to the right place! Whether you're a salad fan, snacker or soup lover, click through our delicious recipe ideas... Inspiring recipes that will take you on a culinary journey await you. Whether you're looking for new cooking ideas or want to elevate your favorite dishes - you're guaranteed to find everything you need here.
Shopping made easy!
Whether online or at our factory outlet
Are you looking for an Appel product that is not available in your supermarket?
Then you've come to the right place. Browse through our range from the comfort of your own home
and find exactly what you're looking for. Simple, fast and secure.
Our factory outlet
Stop by and experience the taste of Appel with all your senses – live and on site.
Where?
Neufelder Straße 18, 27472 Cuxhaven - (right on the Fischmeile)
When?
Tuesday - Saturday from 10 am - 3 pm*
* Subject to seasonal changes.
Map data from OpenStreetMap
SUSTAINABILITY
As true northern lights, we treat our environment and the resources available to us responsibly. We focus on sustainability and transparency and are successfully certified according to IFS Broker, IFS Food, SMETA and Energy Management. We proudly bear the MSC seal for certified fishing and the ASC seal for sustainable aquaculture. We have been completely free of palm oil since 2018 - an important milestone in our commitment to environmental protection.
MSC: Marine Stewardship Council
The MSC is committed to sustainable fishing worldwide. MSC-certified fisheries fulfill three criteria:
- Fish stocks are conserved; only as much fish may be caught as can regenerate under the given conditions.
- Impacts on the marine ecosystem are minimised; there must be no long-term damage, by-catch must not endanger the stocks, and the seabed and marine organisms must not suffer long-term damage.
- Fishing is regulated and monitored; laws are observed, impacts are monitored, and catch levels are regulated on a scientific basis.
ASC: Aquaculture Stewardship Council
The ASC is committed to environmentally friendly and socially responsible aquaculture. Companies that are certified by the ASC must meet strict criteria:
- Environmental protection: companies must minimize their impact on the surrounding ecosystems
- Social responsibility: companies must ensure safe and fair working conditions
- Animal welfare: the focus is on the health of the farmed fish
- Traceability: It must be transparent and traceable at all times where the farmed fish come from
First-class quality for your confidence - Would you like to know where your fish comes from?
Our fish bearing the blue MSC label comes from wild-caught stocks certified to the MSC environmental standard. The state of fish stocks, the impact of fishing on the marine ecosystem, and the regulation and monitoring of fishing activities are regularly assessed and audited by independent auditors – so when you’re enjoying your fish, you can even trace exactly where it was caught.
Our fishing methods
Freshly caught?
Of course!
Find out more about our sustainable fishing methods and how we ensure that fish stocks are preserved for future generations.
Our fishing methods
Trawls (pelagic otter trawls)
for appel herring fillets
Pelagic means floating or hovering. The fishing boats pull the trawls floating through the sea so as not to damage the seabed. So-called otter boards keep the trawls open. The fish are caught through the opening. The trawls are funnel-shaped and end in a pocket in which the fish collect. The mesh size of the nets is adapted to the size of the fish species so that fish that are too small can get back into the sea.
Our fishing methods
Enclosing nets and lifting nets (purse seines)
for appel, herring, sardine fillets and tuna
A purse seine is good for catching schools of fish and is set around them. A string line pulls the net closed, which then completely encloses the fish. In deep-sea fishing, purse seines can reach up to 2000 meters in circumference and 200 meters in depth. Of course, there are also much smaller specimens for inland fishing. Due to the very small mesh sizes in the lower part of the net, the fish remain unharmed.
