Would you like to get to know us?
Real passion. Genuine taste. For over 145 years.
At our company, we say “Moin”! When you enjoy the finest fish delicacies from Appel, it's pure tradition. Our corporate culture blends traditional values with modern practices to ensure the highest standards in food safety, product quality, efficiency and sustainability. Our aim is to offer our customers first-class quality while fulfilling our responsibility towards the environment and society.
Our journey through time - over 145 years of REMARKABLE history.
Discover the most important milestones in our 145-year history - shaped by the fresh North Sea breeze.
1879
Heinrich Wilhelm Appel opens a colonial goods store in Hanover. Known as the "Sugar Appel" due to his fondness for the sugar trade, Heinrich Wilhelm Appel soon expands his range to include mustard, spices, and industrially produced, high-quality marinades. With Bismarck herring, a pickled herring specialty, Germany's most traditional fish and delicatessen brand is born.
1905
1909
1910
1912
1930s
Years
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1975
2008
2014
2023
1879
Heinrich Wilhelm Appel opens a colonial goods store in Hanover. Known as the "Sugar Appel" due to his fondness for the sugar trade, Heinrich Wilhelm Appel soon expands his range to include mustard, spices, and industrially produced, high-quality marinades. With Bismarck herring, a pickled herring specialty, Germany's most traditional fish and delicatessen brand is born.
WHAT WE STAND FOR
Nordic honesty: quality, responsibility, innovation
Passion and authenticity that spark a real appetite for enjoyment!
Since 1879, Appel has stood for refined fish and delicatessen products. As a specialist in fish processing, we place great importance on the quality of our ingredients – from catch to processing to consumption.
With dedication and passion, we develop and produce authentic and enjoyable products and respond to the needs and wishes of our consumers.
With strong brands and committed employees, we invest in our company and achieve sustainable growth through innovative products. Honesty, fairness and transparency are just as important to us as sincere cooperation.
Our home in northern Germany obliges us to treat nature and the sea responsibly.
Appel - The fish manufactory
Step 1
The aromatic and refined creams/sauces that make the taste of our fish products so special are carefully crafted using select ingredients. They are then pumped to the production line through a piping system.
Step 2
After the fish has been delivered fresh in Cuxhaven and checked for perfect quality, it is prepared and transported to the production line via a gondola system.
Step 3
The delicate herring fillets are so fragile that they have to be carefully placed by hand on the blanching belt by hand by our trained staff, who have decades of experience.
Step 4
Sauce/cream is dispensed into the incoming can bottoms.
Step 5
After the herring has been briefly blanched in boiling water, it is now perfectly prepared for processing. Our employees carefully place the blanched fish by hand into the can, which has been "pre-filled" with sauce or cream.
Step 6
Once being filled with sauce or cream, the cans are sealed by machine.
Step 7
Our products are now sterilized. We are the only producer of canned fish worldwide to use a hydroclave - a unique sterilization system. This enables us to sterilize our products with pinpoint precision & with the highest level of safety for the end consumer; as well as with very little cooking damage compared to other sterilization systems.
Step 8
The cans are automatically transported to the packaging area.
Step 9
The cans are grouped into stacks.
Step 10
The system automatically packs the cans into cartons.
Step 11
Each box is labeled with product information, after which the goods are palletized and shipped.
We wish you a good Appeltit!
Become part of our Appel family
Become part of our success story and find your next job or start your apprenticeship at Appel!
Are you a true northerner at heart or would you like to become one? Then come join our team! At Appel Feinkost, we focus on quality - from the very beginning and across all areas of our company. We offer you exciting career opportunities and solid training that will allow you to unlock your full potential. So don't wait too long... Send us your application! We are already looking forward to meeting you!
Your career at Appel
At Appel Feinkost, we offer you varied jobs in different areas. Become part of our dynamic team and actively shape the future of our company. Take a look at our current vacancies and find the position that suits you.
We look forward to receiving your application and hope to see you soon in Cuxhaven!
Start your career with an apprenticeship at Appel
Set sail for your future!
Start your career with an apprenticeship at Appel
You can expect a 38-hour week, travel allowance, vacation and Christmas bonus, allowances for sports activities, trainee days and company events, employee discounts in the factory outlet, 30 days' vacation and a company canteen. Curious to find out more? Start your apprenticeship now and become part of our team.
We look forward to receiving your application and hopefully welcoming you soon to Appel Feinkost!
SUSTAINABILITY
As true northern lights, we treat our environment and the resources available to us responsibly. We focus on sustainability and transparency and are successfully certified according to IFS Broker, IFS Food Higher Level, SMETA and Energy Management. We proudly carry the MSC seal for sustainable fishing, the ASC seal for sustainable aquaculture and the BCS eco-guarantee certificate. Since 2018, we have been entirely palm oil-free - an important milestone in our commitment to environmental protection.
FIRST-CLASS QUALITY YOU CAN TRUST - Would you like to know where your fish comes from?
Our fish is sourced using gentle methods and comes from sustainable wild fisheries or responsible aquaculture. We leave nothing to chance - so when you enjoy your fish, you can even trace exactly where it was caught.
